A recent study performed by AutoInsuranceQuotes.com found that out of 264 respondents who visited the site while shopping for auto insurance, 94 percent claimed to prefer shopping via email as opposed to other shopping methods including online; in person with a local agent; or over the phone.
I see a few problems with this study. First, where were these respondents? They were ONLINE!! Secondly, who were the control group of the study? Did the company use an independant polling company to conduct a telephone survey of possible insurance shoppers? Lastly, look who conducted the survey – an auto insurance quoting site!!!
The J.D. Power and Associates 2008 Insurance New Buyer Study found that last year only 21 % of new customer insurance sales were processed entirely on the web. That leaves 79% of the buying public in contact with their or other insurance agents.
Jana Bell, Director of Business Operations at HomeInsurance.com said “Customers who work with a licensed agent before purchasing their auto insurance policy have a better chance of finding the right coverage and qualifying for all available discounts.”
Remember, the agent represents a company or companies, but works for you. You pay his/her bills, and you are the most important person to the agency. At Tim Hawley Insurance Agency, we try our best to tailor an insurance program that fits b oth your needs and budget. Sure, we have a website. That is for the ease and convenience of our clients and potential clients. We do not sell policies without meeting with the client. We are proud that we know each insured and what they want in the insurance process. And, I hope they are please with how we provide the personal touch.
We aren’t an impersonal drone in a cubicle processing paperwork. Neither is your agent, if they are give us a call.
Posted by Tim Hawley 
